Faster
When markets move, we can read every portfolio in a book and tell each advisor which clients to call. That takes minutes, not a week.
Our Technology
More time with clients.
Less time on everything else.
Most of an advisor's week goes on work the client never sees. Research, forms, checks, reports. We use AI to take on a large share of it, right across the job. Advisors get those hours back, clients get quicker answers, and the firm runs on a far smaller cost base than a traditional wealth platform.
Cheaper
The support work behind an advisor is done by software we have already built. Ten advisors or a thousand, it costs us much the same.
Smarter
From their first week, a new advisor has the research, risk and reporting support that normally comes with a big institution.
What it changes
What this changes.
Cost stops following headcount
We pay to build a capability once. After that, serving one more advisor costs us very little, so growth and cost stop moving together.
Smaller accounts get proper attention
Real depth of service used to be reserved for the biggest clients, because it was expensive to give. That is no longer true here.
New advisors start earning sooner
Nobody waits for support staff to be recruited and trained. The support is there on day one, and so is the product shelf.
Across the job
Where the week actually goes.
An advisor's week is really six different jobs. Here is what each one involves, and what we have taken off your desk.
01
Winning the client
Getting ready for a prospect meeting means digging up research and writing your own material.
The talking points, the product explainer and the answers about your existing book are ready before you walk in.
02
Onboarding
Account opening is where advisors lose days and clients lose patience.
A photo of a passport, or a handwritten form, becomes a client record. The signing pack is prepared, screening is done, and money held at other banks is read in, so you see the whole picture from day one.
03
Choosing products and writing the proposal
The analysis behind a good recommendation usually means queuing for someone else's desk.
Risk and optimisation are run across the portfolio, product data is current to this month's fact sheets, and suitability is checked while the proposal is being written rather than after it.
04
Trading and settlement
Tickets, payments, dividends and maturities are where small mistakes turn into client complaints.
Say the trade and the ticket opens filled in. Subscriptions, redemptions and cash instructions are prepared and checked, rates stay current, and the book is reconciled every morning.
05
Reviews and staying in touch
Between reviews most books go unwatched, and clients hear the news before they hear from their advisor.
Portfolios are checked daily for drift, concentration and maturities. Overnight news is read against your clients in particular, holdings are brought back to model, and every client letter is written in their own language.
06
Running your practice
The admin behind an advisory book quietly eats a day a week.
One list of who is waiting on you. Exports and dashboards on request. Fees worked out to the last layer. Idle cash and upcoming calls flagged. Old systems opened up so nothing is stranded.
Everything named above works alongside our people, not instead of them. None of it speaks to a client on its own.
The roles
Meet the AI team.
Each one has a job title, a staff number and a department, and does work we would otherwise be hiring for.
Sales and client service
DE-01
Research Associate
Answers any question about your book in seconds.
DE-02
Client Desk
Messages clients when something happens, and lets families check things themselves between reviews.
Investment desk
DE-03
Quant Analyst
Runs the risk, backtesting and optimisation on a portfolio, then writes up what it found.
DE-04
Portfolio Monitor
Checks every portfolio each day for drift, concentration, idle cash and maturities.
DE-05
News Researcher
Reads the market overnight and tells each advisor which of their clients it affects.
DE-06
Asset Allocator
Suggests the allocation, and points out where a book has wandered away from it.
Product and shelf
DE-07
Product Specialist
Reads the monthly fact sheets and keeps every product record up to date.
DE-08
Shelf Data Analyst
Pulls prices and fund data from the product providers overnight.
DE-09
Fund Editor
Writes the exposure and commentary on fund pages, and finds the gaps on our shelf.
Client reporting and content
DE-10
Product Writer
Writes the talking points an advisor uses when presenting a product.
DE-11
Report Writer
Writes each client's letter, in their own language.
Operations
DE-12
Onboarding Officer
Turns a passport photo, or a handwritten form, into a client record.
DE-13
Order Taker
Say the trade, and the ticket opens already filled in.
DE-14
Documentation Clerk
Puts together the pack the client needs to sign.
DE-15
Duty Manager
Keeps one list of everyone waiting on you.
DE-16
Reporting Clerk
Builds any export you ask for, in the language you ask for it.
DE-17
Payments Clerk
Prepares and checks every subscription, redemption and cash instruction.
DE-18
Rebalancer
Brings portfolios back to their model allocation, rather than once a quarter on a spreadsheet.
DE-19
Reconciliation and Corporate Actions
Reads the bank balance each morning, and posts dividends and maturities.
Technology and data
DE-20
Business Analyst
Builds a working dashboard from a single sentence.
DE-21
Data Archaeologist
Gets data out of locked legacy systems, and connects partners who only have a website.
DE-22
Portfolio Digitiser
Reads a custodian statement into positions, so money held elsewhere becomes visible.
Finance and treasury
DE-23
Fee and Billing Clerk
Runs the fee cycle and works out every layer of fee on every trade.
DE-24
Treasury Clerk
Keeps currency rates current, so no two screens disagree.
DE-25
Cash Manager
Watches idle cash, currency mismatches and upcoming calls across every account.
Compliance
DE-26
Suitability Officer
Checks the product against the client's risk profile at the point of trade.
DE-27
Screening Officer
Runs sanctions and PEP checks on schedule, straight onto the record.
How we run it
Someone is always accountable.
Every role has an owner
Each one belongs to a department, with a named person responsible for what it does.
People sign, software doesn't
Nothing goes to a client, and no order goes to market, until a person has approved it.
Inside the licensed firm
This runs under the same supervision and the same controls as everything else we do.
It adds capacity, not replaces people
It takes the routine work off an advisor's desk. The client relationship stays where it belongs.
Technology at Growhill Wealth